Kate: Design Council facebook

There's a really nice and simple way of visualising research on the design council facebook page here.

Kate: Design Council

So I've been looking on the design council website Joanna suggested, for ideas for the define stage theres a small bit about brief writing here but theres other good methods here to which may help in other stages.

Cultural Probe

http://www.flickr.com/groups/791415@N21/
http://www.hcibook.com/e3/casestudy/cultural-probes/http://www.hcibook.com/e3/casestudy/cultural-probes/

Kate: Mend

Hey guys, this is the Mend organisation in London bridge Joanna mentioned. Maybe we should talk to them ?

Example of a visual audit

Looking at magazines like these for awhile burns my eyes!!

Kate: Nintendo DS advert

Hey guys just seen this advert for Nitendo Ds on tv, thought what the teacher says about learning is really interesting.

Short Reports On...

Children's Comics & Magazines (April 2010)
http://oxygen.mintel.com/sinatra/oxygen/display/id=517923

Children's Obesity Levels (June 2010)
http://oxygen.mintel.com/sinatra/oxygen/search_results/show&/display/id=509059

Alex's Visual Audit

the science of play

http://www.pri.org/science/science-of-play.html

play is good for the body and mind...it helps your immune system, you get exercise and you learn from it. here is an article.

marmite! mmmm

this is a marmite advert aimed at kinds...used the idea of mess as well as using characters to appeal to them...this one uses horrid henry .... has a "Rebellious" theme.

online/tv design for kids

Dom...Existing websites

Food Hygiene Mission Control - http://archive.food.gov.uk/hea/711/english/intro.html


Food: A fact for life - http://www.foodafactoflife.org.uk/site.aspx?siteId=14&t=1


www.dfes.gov.uk/schoollunches


www.foodinschools.org


Food standards agency game: http://www.eatwell.gov.uk/info/games/

Dom....Comic Company

www.comiccompany.co.uk - a UK company that provides health information for young people. All the information is on products that can be bought in packs

Dom: BBC Health - Cereals & Cartoon Characters

"The kids don't care what the cereal is, it's who's on the cover."


This article on BBC News - Health discusses how cereals that are high in fat, salt and sugar are targeting kids by using cartoon characters on the boxes; 
http://news.bbc.co.uk/1/hi/health/4290613.stm


"Too many characters loved by children are being used to promote foods high in fat, sugar and salt, leaving parents feeling powerless to say no."

Dom: good ol' google

Thought I would see what search results would come up if I typed in 'exercise for 5-10 year olds'.

Here's a discussion on Facebook, with someone asking about activities and teaching tips for this age group:

http://www.facebook.com/topic.php?uid=20229012063&topic=14243

An article recommending activities for 5-12 year olds:
http://www.kidsexercise.co.uk/ActivityRecommendationsFor5To12YearOlds.html

This article is focusing on children in America, but it could still be applied to children in the UK:
http://www.cbsnews.com/stories/2004/06/07/earlyshow/contributors/minnalessig/main621577.shtml

Alex.....Ikea's play report

This play report helped Ikea to design new playful products for children. It also gives lots of figures, eg. what proportion of children where allowed to play more and how this effects their academic and creative learning.

This research report is quite interesting as it shows statistics from countries all around the world. (where there is an Ikea outlet)

Kate: Direct.gov

Direct.gov bit for kids with games about 5 a day and balanced school dinners.

existing stuff on child health...

change 4 life campaign for kids... ... this is run by the nhs

jamies home cooking skills... came about from his school dinners campaign

the trust that supported jamies school dinners effort

jamie oliver agaaaaain...hes set up a foundation for his campign so you can donate....he means business!

asda teamed up with lazy town (popular kids programme) to promote healthy eating, excercise the reward being a free pedometer and the chance to get"sportacus" at your sports day...also has help for parents and lesson plans and stuff like that for teacher.... shows the use of branding and the use of popular characters...sportacus by the way is the character in the kids programme that can do all sports really well or fast and hes super good at gymnastics...so hes a relevant icon to use

sainburys are at it too ....

Kate: Cbbc Bugbears

Looking throught the Cbbc website, this bit looks more about being healthy mind wise, as kids can share their thoughts with the bugbears. Like "I get picked on for being small" and "Its not my fault I dont know big words"

http://www.bbc.co.uk/cbbc/bugbears/#/topicViewRequested?id=bodymind

This bit of the site you can see the different categories such as "Body and mind" "Makes me sad" "Bullying" :

http://www.bbc.co.uk/cbbc/bugbears/#/planetViewRequested

Kate: BBC

Looking through the Cbbc website and got this link to a project by children in Northen Irlenad about healthy eating and exercise:

http://www.bbc.co.uk/northernireland/schools/4_11/uptoyou/index.shtml

Kate: Change for life

The change for life website has some good stuff on it :

http://www.nhs.uk/Change4Life/pages/change-for-life.aspx

Kate: Grub club

Healthy eating etc website aimed at kids, Games recipes etc:

http://www.greatgrubclub.com/?location_id=348

Alex Curiosity through play

Problem solving and exploration through play.

http://www.ted.com/talks/lang/eng/stuart_brown_says_play_is_more_than_fun_it_s_vital.html

Dom....Visual Research in Graphic Design (book)

This is an excerpt from the book Visual Research: An Introduction To Research Methodologies in Graphic Design. This is a simple chart that shows how we can break down the project at hand with regards to how we carry out the different stages of our research.

More excerpts are here: goo.gl/vxjQ

The Jamie Oliver Nugget Failure USA

I mentioned this the other day I think. Kinda related.

Important: These are American Kids. He says that this experiment works on back home for scaring British Kids away from their nuggets. Apparently.


ALSO, I'm signed up for the 12oclock tutorial with Catherine on Monday.

Stuff from Thursday

Kate: 7th Oct C.A.F

Ok so hers the C.A.F that me, ella and ben did yesterday:

POLITICAL PARTY:

FOOD:

WHATS ALREADY BEEN DONE:

- Healthy recipes

- Kids website

- Advice for parents

- Games (preparing meals/getting a balance)

- School dinners have been done

- Smaller portions/fruit packaging aimed at kids

EXERCISE:

- An hour a day of activity is needed- Fact

- NOTHING: Main focus has been on food - 4life adverts feature a small amount about exercise

Kate: 7th Oct notes

Heres all my notes from yesterday!

Discover: My Notes

This two week project is focused on discovering the variables of the client, the message and the target audience.
We need to collect the research methods that are the most useful, then show how they have been applied to our variables in order to help us move forward with the project.

Research Methods


Got these notes from 'A Designer's Research Manual'

Formative Research: used to gain insight into an area of study or help define a question.
Examples :

• literature reviews
• trend forecasting
• surveys
• questionnaires
• demographics
• user testing
• observational research
• video ethnography

• Ethnographic Research: A form of qualitative research that focuses on the link between human behaviours and culture.
• Emic investigations: definite cultural phenomena through the perspective of the community under study. (To get an emic understanding of a target group, individual interviews may be conducted)
• Etic investigations: define cultural phenomena through the perspective of participants that are not within the community under study (family members, friends etc)

• Ethnography can be used to find out more about target audiences, what they do, what they like, interests, how they interact with others

ella...

i found this case study on the design council website... its a different audience and client but the same message :)

http://www.designcouncil.org.uk/Case-studies/Activmobs/

ella...notes

Ella....DISCOVER

while its still fresh in my head:

for next week we need to:

• choose our political party

• choose the branch of health we want to target (healthy eating, excercise, walking etc)

• decide what niche (if any) of 5-10 year olds (could be girls or boys for example)

this has to be done by next thursday... we dont have to all do the same things we just share our research and research tools....on Monday I think we're gonna meet after tutorials-ish kates tutorial is at 1030 and mine is at 1 so anytime after that we can have a chat and see where were all at... we have to present as a group our group research..so we can just project our blog...that wold be easiest i reckon...then individually tell the group which path we are taking.

i will upload scans of my notes in a bit...can you guys do the same ....i have minimal notes on research methods......

Alex says....lets think like kids

The world to a child is scary and supernatural in the way monsters lurk under the bed. Imagine preparing yourself to face this world, I would create all sorts of weapons or monster repellent out of anything I could find!

 by *MacDoninri

ella...

I was thinking about our target audience and the fact that there is a huge difference between the skills of a 5 year old and that of a 10 year old... like reading writing etc... on thing, that is universal to all children (and everyone!) is play... they all have the ability to play ...maybe we could look at this avenue to target all of the target audience!

found this video about a company that encourages play in our target audience age bracket....alot of the things they talk about in it apply to graphic design

http://vimeo.com/8269106

DISCOVER. Political > kids 5-10 > Become Healthier

My first thought was children working in sweat shops. This subject matter is quite serious and has been discussed before; I would rather discover something funny and maybe a bit silly.

On Monday I told Kate and Dom what if we could make an army of 10 year old Bankys! That idea has its faults but Im thinking along those lines. What does everyone else think?...
-Alex