found this video about a company that encourages play in our target audience age bracket....alot of the things they talk about in it apply to graphic design
Wednesday, 6 October 2010
ella...
I was thinking about our target audience and the fact that there is a huge difference between the skills of a 5 year old and that of a 10 year old... like reading writing etc... on thing, that is universal to all children (and everyone!) is play... they all have the ability to play ...maybe we could look at this avenue to target all of the target audience!
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Yes! Just remembered Tim Brown's IDEO talk about children's creativity through play.
ReplyDeletehttp://www.ted.com/talks/tim_brown_on_creativity_and_play.html
The talk is about fear of creating; something children don't have. They just do it and take pride with no preconception of right and wrong. Adults do not take as many risks because of this fear, which can stop alternative thinking.
ReplyDelete"Kids are more engaded with open possiblites" (08:05) eg. Tin foil to us is for cooking. For a child its a space suit!