"The kids don't care what the cereal is, it's who's on the cover."
This article on BBC News - Health discusses how cereals that are high in fat, salt and sugar are targeting kids by using cartoon characters on the boxes;
http://news.bbc.co.uk/1/hi/health/4290613.stm
"Too many characters loved by children are being used to promote foods high in fat, sugar and salt, leaving parents feeling powerless to say no."
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