We need to collect the research methods that are the most useful, then show how they have been applied to our variables in order to help us move forward with the project.
Research Methods
Got these notes from 'A Designer's Research Manual'
Formative Research: used to gain insight into an area of study or help define a question.
Examples :
- literature reviews
- trend forecasting
- surveys
- questionnaires
- demographics
- user testing
- observational research
- video ethnography
- Ethnographic Research: A form of qualitative research that focuses on the link between human behaviours and culture.
- Emic investigations: definite cultural phenomena through the perspective of the community under study. (To get an emic understanding of a target group, individual interviews may be conducted)
- Etic investigations: define cultural phenomena through the perspective of participants that are not within the community under study (family members, friends etc)
- Ethnography can be used to find out more about target audiences, what they do, what they like, interests, how they interact with others
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